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John S Park Created The World's Largest Musical Score For The New Peugeot 508

John S Park created the World's largest musical score in this DirCut for the new Peugeot 508 campaign.

He imagined an artistic performance in collaboration with the French pianist & composer Riopy known for his work on Oscar-winning Hollywood films such as 'The Danish Girl' and 'The Shape of Water' to compose the first piano piece written to be interpreted by a car.

Six months of work with engineers, technicians and musicians, 190 music notes produced, 1,890m of track... With a system of laser sensors that react to variations in colour and shape, each time the Peugeot 508 passes over a note, it triggers the associated sound in the original score and re-interprets the piece by Riopy live.


Behind the performance


Production Company: Quad Productions
Producer: Martin Coulais
Director: John S Park
DOP: Patrick Duroux
Agency: BETC
Copywriter: Ibrahim Seck
AD: Antoine Montes
Creative Directors: Rémi Babinet, Antoine Choque
Head of Production: Karim Naceur
Composer: Riopy
Sound Production: Gum

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