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Latest news
'Most Precious Stone' by Nina Aaldering for Against Breast Cancer

Nonprofit Against Breast Cancer, along with BETC and Quad's brand new label Quad Stories gave 29-year-old patient Danielle the opportunity to do something incredible with her hair—to turn a lock of it into a beautiful diamond that carries a worldwide message of hope and helps raise essential funds for research. From this experience comes a short, intimate film about the campaign shot by Dutch director Nina Aaldering to give everyone a glimpse into Danielle’s life. It is an ode to her courage in the hope to move and inspire people worldwide to join the fight and donate to make Danielle’s diamond the world’s most precious stone. The diamond and piece of jewerly were shot by Ines Dieleman.

Breast cancer will affect 1 in 8 women in their lifetime. Against Breast Cancer will use the funds raised by the diamond to continue lifesaving research into secondary spread, the main cause of breast cancer related deaths.

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