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Olivier Staub — 37 Days
37 Days

Production: QUAD (Co-production: La Cavalerie)

Director : Olivier Staub

Rewarded with 2 Gold Lions and 2 Bronze Lions, The Cube, directed by Olivier Staub, tells the story of the unprecedented experience conducted in British Columbia for the Atlantic Group's heating brands. In a 4-ton glass cube, divided into 2 sections, installed at an altitude of 2400 metres at -25°, plants caught in the ice flourish as the thaw caused by the heat of the connected radiators progresses, until a swarm of butterflies takes flight after 37 days. To remind us that heat is life.

Brand : 
Atlantic
Agency : 
Léo Burnett
Filed under : 

More from Olivier Staub

Atlantic Group
37 Days - Documentary