Site Credits
Project management, media contents & texts
Design, development & web integration
Send your favorites to a friend
* Mandatory fields
** Separate multiple addresses with commas
0
0
0
OK
Type your search
result
more
My favorites
...
Quad Productions
Live-action commercials and content
Quad Cinéma
Live-action and animated feature films
Quad Télévision
TV movies TV series
Quad Documentaires
Depict the world of today
Fighting Fish
Branded Content & Creative Technology
WIZZ
Animation, mixed media and design
Where is Brian
100% food
Art Bridge
Artistic collaborations for branded content
Fix Studio
VFX and post production
Henry Mason — Melting Pot
Melting Pot

Quad director Henry Mason celebrates Great Britain’s diverse cultural heritage in his latest Uncle Ben’s campaign. 

For this film, Henry puts touching visuals to the brillant poem 'The British (serves 60 Million)' written by Birmingham based Benjamin Zephaniah. The poet is blessed with a verbal musicality inspired by his Caribbean heritage and his work is well-known for highlighting global issues such as racism or the need for greater social justice.

The structure of this touching poem is directly inspired by a recipe. Henry presents a diverse portrayal of the British people as essential elements  in this unique recipe, whilst Benjamin's words ring strong and true « All the ingredients are equally important. Treating one ingredient better than another will leave a bitter unpleasant taste. » 

 

Credits
Director: Henry Mason
Production: BOLD
Advertising Agency AMV BBDO

Brand : 
Uncle Ben's
Filed under : 
View director's page

More from Henry Mason

French Federation of Cardiology
Let Them Fall
Dunnes Stores
Shine Bright
Super Valu
Christmas good food karma
Three Mobile
Ireland Invasion