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about
betclic - the wave
Betclic rolls out its new advertising campaign. In stark contrast to the codes of sports betting, the film "L'onde", directed by Bruno Aveillan and featuring a spectacular visual narrative, embodies with intensity the brand's promise to make sport live stronger.
The film depicts a wave moving from the countryside to the city, undulating roads and soils. On its way, the wave lifts two passengers on a bus, a young woman in a bar, a mechanic in his garage, or a young woman in the street, all exploding with joy, until it returns to its starting point: the impact of a ball on the ground behind the goal line at a soccer match.
credits
- director & DOPbruno aveillan
- clientbetclic
- agencymarcel
- executive producermartin coulais
- line producerrodolphe lanaro
- production coordinatorlucie gallot
- post-production managernataly aveillan
- editorlephotomentaliste
- coloristsylvain canaux
- VFXfix studio
- VFX supervisorbruno maillard
- CG supervisormarc gutmann
- VFX production managermaeva bonté
- post-producerléa bouzaiane
- supervisor 2Dadrien Lepineau
- lead supervisor VFXthomas dos santos
- musicthedogprod
about
director
bruno aveillan
Known worldwide for his mesmerizing blend of cinematic style and groundbreaking effects, Bruno Aveillan has set the benchmark for branded content with his films for brands such as Cartier, Louis Vuitton, Swarovski Crystals, Audi, Samsung among many others. An art director early in his career, Bruno draws inspiration from his painting roots, emphasizing drawing, research, and studying the works of classic artists. With his incredible attention to detail, artistic sensibility and dedication, Bruno has left an indelible impression on viewers, critics, and the industry trades alike. Among Bruno's awards are Cannes Lion, New York Festivals, D&AD, Clio, AICP. He’s also co-directed spots with Martin Scorsese and Oliver Stone.
