gucci - bloom

Celebrated director Floria Sigismondi brings an otherworldly artistry to the advertising world. With her signature cinematic style, Floria crafts stylistic narratives for high profile brands such as Absolut, Target, MAC and Heineken. 
An exhibited artist and published photographer, Floria’s fine arts background translates into gorgeous, painterly moving images – a trademark aesthetic that has also made her one of today’s most acclaimed music video directors, creating vanguard and award-winning films for David Bowie, Justin Timberlake, Katy Perry, Pink, and the White Stripes.