director
about
hugo kerr
Hugo Kerr embodies a captivating artistic duality. On one hand, his inclination towards a clean and minimalist aesthetic is evident in his work on luxury campaigns, where every detail is carefully orchestrated to create a striking visual experience. This approach reflects mastery in graphic design and a profound understanding of visual impact. On the other hand, his passion for authenticity, highlighting the raw and genuine aspects of humanity, involves capturing real and spontaneous moments. His ability to navigate between clean graphics and raw authenticity defines the distinctive artistic signature of Hugo Kerr. A graduate of the École Supérieure des Métiers Artistiques, his artistic journey began as a graphic designer in an agency before steering his career towards new horizons. His artistic vision flourished when he co-founded the production company BandOriginale, specializing in extreme sports, creating captivating films for renowned brands such as Quicksilver, Oxbow, Red Bull, Honda, and Adidas.