duvel - brewed to be lived

John is a Belgian born director who grew up in the fields of fashion, art, and music. He began his career as a music artist, witnessing the zeitgeist of urban culture while bus-touring the world. His iconographic work brings us into an emotional essentialness, where anecdotal ordinaries can become poetic signals and magnetic feelings. John throws at us an aesthetic of authentic moments that make us part of what we see. He has worked with many different brands in fashion, apparel, automotive, Telecom, liquor & spirit such as Lee jeans, Tomboy, Peugeot, Dior, Cointreau, Duvel, and more.